Chief Executive Officer of Facebook, Mark Zuckerberg plans to integrate the chat tools in the WhatsApp, Instagram and Facebook Messenger services, which can help social media provide a better and better adaptation for users and strengthen their case of rupture by regulators.
Zuckerberg's plans, reported earlier in the New York Times, would imply tune together the three message messages behind the scenes, although consumers will still interact with each service separately. Facebook says that the movement will also improve the privacy of the users by introducing encryption to protect the messages of anyone viewed except those in the conversation.
"People want messages to be fast, simple, reliable and private," Facebook said in a statement. "We are working to make more of our messaging products encrypted and considering ways to make friends and family accessible through networks. How would you expect, there is a lot of discussion and debate when we begin the long process to find out all the details of how this will work."
The move is not something that asked more than 2 billion users of Facebook. Getting together the programs can increase data between the properties, helping Facebook identify users through the platform and improve the ability to face ads to them.
WhatsApp currently allows a person to create an account simply with a mobile phone, while Instagram allows people to have multiple anonymous accounts without using their real names. The Zuckerberg vision focuses on a service based on real identity.
WhatsApp, who bought Facebook in 2014 for $ 19 billion, and Instagram, purchased in 2012 for $ 715 million, was operated relatively independently within Facebook until they became more important parts of Facebook's business. The tensions around Zuckerberg's push for integration and control led to the departures of founders of both services in the past year, people who were familiar with the matter said. Last year, Zuckerberg started calling his "family of apps" portfolio.
Another possible argument to bring the three units closer to the parent party is the threat of a Facebook breakdown. Progressive groups urged the Federal Commission for months to operate on Facebook and to separate Instagram, WhatsApp and Messenger into their own companies. That would be harder to meet if the services are more firmly interlaced. At the same time, it can increase concerns about transparency for consumers on how Facebook's data works.