Saturday , April 1 2023

Smartphones: Apple sounds empty


Companies & Start-ups

Apple has lost a little more ground in the mobile phone market and has ceded its third place to a much lesser known Chinese manufacturer, according to sales figures for the 2nd quarter project office.

The iconic iPhone is ranked fourth worldwide in mobile sales with 35.3 million devices sold against 36.2 in Chinese Oppo, according to IHS Markit.

Apple itself no longer gives the details of its sales to iPhone.

Samsung – which introduced its highest-end device, the Galaxy Note 10, on Wednesday – remains number one with a 23% market share and 75.1 million devices sold ahead of Huawei, which held an 18% market share for 58.7 million smartphones sold. .

Apple wants to show that it has a horizon beyond its flagship product, the iPhone, with devices and services that are already helping to offset a shrinking smartphone market.

In the last quarter (April-June) iPhone sales revenue accounted for less than half of the group's sales, first.

Apple has managed to increase its revenue by a modest percentage more than a year ago, despite the fall of 12% in its dairy cow division – the iPhone.

Other design offices that make their own ranking have kept Apple in third place even though they also believe the brand's sales have declined.

On the other hand, Counterpoint International's research bureau emphasizes that the Chinese Huawei group will feel the negative effects of its blackout of Washington in the future, even if its sales increase again in the second quarter.

Overall, Chinese automobiles (Huawei, Oppo, Vivo, Xiaomi and Realme) achieved a record market share of 42% in the second quarter, according to Counterpoint.

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