One of China's most popular research institutes, China has released China's 2018 China intelligence information. The report shows that, in the past year, OPPO and LIVE sends have helped companies rank first and second, respectively. At the same time, Huawei, Honor, Xiaomi and LIVE achieved remarkable growth. However, the total sales volume of the Chinese smart market in the past year has decreased.
In terms of general sales, OPPO ranked first with 76.37 million units, but down 6% a year; LIVE classified second with sales of 74.64 million units, up to 3% a year; Huawei and Honor ranked third and fourth, respectively, with 64.90 million and 54.27 million copies. At the same time, they achieved a double-digit increase of 29% and 13%, respectively. Apple ranked 5th with 52.7 million units, down 5% year-on-year; Xiaomi increased 7% a year, with a sixth session with 47.96 million units.
With regard to the general sales trend, Huawei, Honor, Xiaomi and LIVA achieved a year increase in sales, while OPPO and Apple had a slight decline. Meizu, Samsung and Gionee have experienced more than double-digit year diminution. What is more interesting, the general sales of Honorary phones exceeded Apple, with an annual growth of 13%, and this is also the second fastest growth. But this should not be surprising because last year, due to the Turbo GPU, Kirin 980, and a 48MP ultra-clear camera, this brand got a very good reputation. In addition, Honor continues to use better technologies and is currently improving the appearance of his models. So there are all reasons that it also has double-digit growth in 2019.
With regard to offline sales, OPPO and LIVE are in the top two, followed by Huawei, Apple and Honor. In addition, the sales volume of Xiaomi-offline market increased by 50% in 2018. However, due to the rapid growth of Huawei, Honor and LIVE, Xiaomi's domestic sales ranking has not improved.