Saturday , June 19 2021

Sony makes the same mistake that almost killed the Xbox

Sony's PlayStation 4 is the most popular and best-selling video game in the world.

More than 91 million PS4s were sold, placing it before the competition of tens of millions of units. Of the three main gaming consoles – Sony, Microsoft, and Nintendo – Sony is a comfortable lead.

But video consoles work on loops, and no one remains up forever.

Every five to 10 years, new consoles come from each of the big three companies. And every five to 10 years, they play musical seats for which "will win" that generation. Sony and Microsoft are in the most direct competition of the three, with both companies doing much Similar game consoles capable of playing many of the same games as their competition.

And that happened for the past 15 to 20 years or so.

The PlayStation 4 (left) and Xbox One (to the right) are very similar to rights and capabilities.
Sony / Microsoft

With the 2000 PlayStation 2, Sony dominated the gaming market; Microsoft's original Xbox was barely a competitor. But with the PlayStation 3 in 2006, Sony lost its control in the video game. Microsoft's Xbox 360 has become the standard carrier for video consoles in its generation, and it was so until 2013 when Sony and Microsoft launched the PlayStation 4 and Xbox One respectively.

With the PlayStation 4, Sony is back up.

The Microsoft Xbox One is doing well, like the PlayStation 3, but it's a second place to Sony's PS4. And now the game of music chairs has started again, with inflammatory rumors and even some official speeches of Sony and Microsoft about their next generation of gaming games.

With so great leadership, Sony's game loses – and there are some worrying signs that Sony repeats the same mistakes that Microsoft did when it introduced the Xbox One.


The cross-game debak

"Fortnite" is the biggest game in the world, and it is possible to play in particular everything running games: Your smartphone (and iOS and Android), your computer (PC and Mac), and every contemporary console (PlayStation 4, Xbox One, and Nintendo Switch).

It's exactly the same game in all those different platforms and, in many cases, you can play with people in whatever platform they play – so-called "cross-play". If you play "Fortnite" in Switch, you can play with people via mobile phones and Xbox One and computers.

Until recently, there was only one major exception: PlayStation 4 players were removed from Microsoft's Xbox One and Nintendo & s Switch. Worse, if you bought things in "Fortnite" on PlayStation 4, none of it would show up if you played the game with the same account on another platform. Bummer!

After months back and forth, with Sony again offering bad excuses to fans due to not allowing cross-play, the company finally suspended in September 2018.

More than just disturbing fans, Sony's refusal to allow cross-play exploded some major gaming editors to talk. Sony – a company that enjoyed good wishes with players after the launch of the PS4 – looked like the arrogant.

It reminded Microsoft messages about the launch of the Xbox One, which often felt that Microsoft did not listen to its most faithful fans.

Head of the world's studies of the PlayStation, Shuhei Yoshida (left) and Sony of developer relations Adam Boyes (to the right) carried out a Sony promotional video clip created for the PlayStation 4.
Sony / YouTube

What happened to the Xbox One?

At the beginning of 2013, Microsoft's Xbox 360 was still the most popular and best-selling video game in the world. Not only was it the sales leader, but the Xbox Sea had the gaming evangelists – the so-called "core" gameplay on the one hand.

But in May 2013, Microsoft introduced the Xbox One in press information in its headquarters in Redmond, Washington. It was not good.

"That Xbox One Reveal Sure Was A Disaster, Huh?" Kotaku wrote Luke Plunkett at the time. An edited "supercut" version of the Xbox One reveals was even viral – it offers a wonderful look at how Microsoft has done the launch of the Xbox One so badly:

Here are some features of the disastrous introduction of the Xbox One:

  • The Xbox One would require a constant internet connection.
  • The Xbox One would not play used games – you would enter a disk, install it to the console's hard drive, grab the disk and it would be inadequate.
  • Each Xbox One would come with a Kinect motion sensor.
  • The Xbox One cost $ 500 at launch, $ 100 more than the PlayStation 4.

Among annoying messages (Microsoft hit the first two of these four bullets, and then the third also), an important push in non-video applications (the Xbox One has an HDMI-in-port, so you can plug your cable box directly into it) , and an incredibly high price ($ 500!), Xbox fans were angry.

Can you blame them? Microsoft introduced a video console that did not focus on video games. The company has proven many times that it has not listened to its most important consumers, and thus losing a lot of early tax.

And now Sony shows early signs to make those same mistakes.

Former Sony Interactive Entertainment America CEO Shawn Layden, in 2017.
Christian Petersen / Getty Images

What's on Sony?

In a New York Times interview before the Electronic Electronics Show at the beginning of January, CEO Kenichiro Yoshida, CEO of Sony Corporation proposed its plans to integrate the highly popular PlayStation Network – the digital framework of the PlayStation consoles – with the music and movie companies of Sony

According to Yoshida, the PlayStation Network is a "very strong fun platform for all Sony – very suitable for video and music content."

Traditionally, Sony has conserved their video games, music and film companies interchanged from each other. In the coming years, he said, these groups were taught to work together closer.

While he is not wrong about PlayStation Network's ability as a digital service to enable content purchases and administrations, it is a service offered for the latest video game consoles. While PlayStation Network could be expanded into an "entertaining" service, it It should not be. Core player viewers have repeatedly demonstrated their lack of interest in platform games.

Look at nothing more than the announcement of Microsoft from the Xbox One – the focus on television, sports and "smart" operation was a perfect trifecta of bad press for the console.


Sony is trying to convert its very popular gaming in the service of "entertainment" to prove a lack of understanding of why people love PlayStation. It handles play very well, and try to expand, which probably seem to be swept away by its most loyal users.

A pair with the cross-game situation, and you have two clear signs of Sony proving hubris – similar to how Microsoft acted before and then introducing a console that many people did not want.

Some of that had to do with Microsoft's Xbox leadership at the time, which has passed a lot of changes. Sony apparently passes the same thing, with executions changing throughout the site. The former PlayStation CEO Shawn Layden no longer worries about PlayStation – now it's John Kodera. The company's latest CEO, Kenichiro Yoshida, is the man mentioned above talking about PlayStation Network; he became CEO in April 2018, and he replaced the former head of the PlayStation-turn-CEO Kaz Hirai. Yoshida's background is in finance.

Say, we still have a year, no more, of new Xbox and PlayStation consoles – rumors point to 2020 as a year for new hardware.

Sony is far from the position that Microsoft was in the first year of the life of Xbox One, but recent signs show exactly the type of changes we have seen at Microsoft before the launch of Xbox One.

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