Tuesday , January 26 2021

US BLACK FRIDAY – The US is preparing for days of intense consumption around "Black Friday"

The US is ready for five days of intensive consumption around Black Friday or "Black Friday" because it is estimated that 164 million people will travel, in a few days of heavy discounts that have imported other countries and this opens the Christmas season for online retail trade.

Although Kick-off is Thanksgiving, which is celebrated by dining the traditional turkey roast with friends on Wednesday the fourth of November, this weekend has been "black Friday" sales at Amazon, one of the largest leading companies.

Shopping fever, however, skyrockets when juiciest discounts come between Thursday and Monday Cyber ​​("Cyber ​​Monday"), which mark Black Friday's Saturday of small businesses, and which many consumers are willing to wait for.

According to the Federal National Association, about 164 million people in the US and one in two Americans – plans to go shopping these five days, "or after finishing the turkey or" online "on Monday Cyber, the demand for which trade will be ready, Her main, Matthew Shai.

The NRF, an English-language organization, conducted a survey of more than 7,500 people, most of whom (65 percent) found the "benefits of discounts" as their main reason for shopping, compared to 26 percent who said they followed the Thanksgiving consumer tradition.

For the Christmas season, from November to December, it is expected that Americans will spend up to 720 million dollars (4.8% more), or $ 1,007 on average, gifts or decoration, but according to the experience of other years, more than a third of this budget will be dedicated only at the end of next week.

"Consumer confidence is higher than ever, unemployment is the lowest in decades and wages are rising," he explained.

He added, in addition, that tariffs on Chinese products imposed by the US government will have a "minimal" impact on the final prices that trade has been "pre-peak volumes imports" in the summer.

According to the NRF, preferences for department stores or physical retailers, from the giant Wallmart to Macy's network, are compatible with digital commerce, led by Amazon, where cellphones continue to gain their position as a device of purchase, in front of the computer.

And since 2016, online billing in the North American country has grown only at a much stronger rate than the traditional sale: for this holiday season about 124.1 million dollars are projected in this category, 14.8 more than last year.

During the five holidays, where "Black Friday" is the star, a general growth in sales is expected, especially on the Internet, at $ 23,400 million (19% more than last year).

These are calculations of Adobe Digital Insights, which analyzes online transactions from 100 leading retailers in the US And points to Cyber ​​Monday as the most important date for online purchases, with the highest volume and growth on an estimated annual basis (7,800,000, 17.6% ).

Despite the heavy spending that Black Friday, which was born in the 1970s in the United States, and it went to export to other countries, it is small compared to another consumer party of a newer track: China's 11-day graduation day.

On its tenth anniversary, nearly a week ago, the same day designed for singles to beat each other broke records, with about $ 30,802 million sold on the Internet platforms of the Alibaba Group, more than twice what they usually collect together "Black Friday" and Monday Cyber.

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