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Prohibition! Advertising of animal suffering due to the production of palm oil is forbidden on British television: marketing diary


11. 11. 2018
| Peter Michal

The British retail chain Iceland will not have a Christmas place on television that is planned. According to her regulatory body, her advertising is too political. It is an animated story telling the suffering of animals through the palm oil industry to produce palm oil.

British supermarket chain Is actively involved in this matter. This year she did it By the end of the year it will stop using palm oil in all its products. The strictness of this commitment has overtaken competition in the UK. As a Christmas station, she did not want to give her a classic prize that would cast the magic of a family reunion under a lighted tree. Instead, she decided to invest in the limelight, which was published by Greenpeace earlier this year. The agency is creative behind it mother And productively Animation Studio.

Mada is telling the story of a little girl who gets a small orangutan in a room.

"Rang-tan" is running around the room, throwing chocolate bars and shampoo. When a girl, why the orangutan is in it, learns the unpleasant fact:

"There's a guy in my forest and I do not know what to do.

Destroy all our trees because of your food and shampoo.

There's a guy in my forest and I do not know what to do.

He killed my mother, and I'm afraid he'll kill me. "

A very emotional text is run by twice winner Oscar, actress Ema Thompson. "When Greenpeace asked me to say," I did not hesitate, big domestic murders are too long, and when we make noise, demand answers and change by force, we will overcome with a feeling of remorse. " She explained why she had joined the project. Spot That is Came out in the summer together with a petition to make food giants like Nestle, Unilever and Mendels fulfilled their public commitments and stopped palm oil in their products. This can help finish the looting of rainforests, especially in Indonesia, where the most severe condition is.

And perhaps this relationship interferes with the British regulator, Clearcast. by him The place violates the law on non-political advertising. Political advertising has no time and time on the television screen according to the rules there.

This decision is certainly controversial. Indeed, his environmental agenda is political and political if we can not make any difference between the two terms. But the Icelandic decision is unlikely. Because of the media interest, more people are learning about Iceland and Iceland, not just in Britain. In addition, companies have the opportunity to promote their place on digital channels, including YouTube. It uses only 10 seconds spots on the TV to draw attention to the chain-free palm oil. And it is clear that viewers will be more aware of it.

Sources: Guardian, Greenpeace 1, Greenpeace 2, Variety

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