Reward struggles in a customer service area. Now the supermarket group is reacting.
Cologne – Anyone who goes to the supermarket often visits the bakery at the same time. As for Rewe's are connected to the grocery store with fresh pastries and pies. This should now be over – and next year. That way Lebensmittelzeitung When first reported, Rewe separates from his back shop. The business is not profitable enough.
Bitter news for Reward customers – change to 2020
By 2020, according to the report, around 110 bakeries nationwide in their current form will be abandoned. The group is currently working with the Glockenbrot bakery with plants in Frankfurt and Bergkirchen in the Dachau district in Bavaria. For lovers of these baked goods a nasty message.
Want to buy cheap furniture? Here you get one-off discounts! *
Video: Bake yourself
Reward: Web stores are provided to regional bakers
Bread, rolls or slices are likely to remain available at Rewe. The chain wants to sell the stores directly to regional bakeries. the General baker's newspaper writes that the current sales staff must be taken over by the new, regional tenants of the bakery.
Video: REWE is now giving away plastic bags
At the Glockenbrot plant in Frankfurt, however, some jobs are still at risk. Rewe is now reportedly focusing on self-service offerings for bakery products.
Rewe: Costs for personnel and transportation: Rewe draws consequences at bakery stores
Customers accept the offer well, but the in-house staffing and transportation costs of the baked goods are too expensive. Even the rewarding expert Edeka does the Lebensmittelzeitung According to him, it is difficult to profitably operate his bakery shops in his branches. In Rewe's case, operators would have had to travel longer distances each day to bring the baked goods to the store.
Like many in the industry, the supermarket is adapting to changing customer demands. In the meantime, the group responds to a specific request from client environment clients. In addition, they can pay in a new way in the branches. Rewarding recently made sense when one of the branches checked the customers' pockets. The backgrounds here.
* Segmüller Partner Link