Earlier today, the government announced that the development of the new national car will be led by DreamEdge, a Malaysian digital engineering service and consulting firm. We take a closer look at the company that has not really been in the public eye so far.
For starters, it is not a new entity. Led by CEO Khairil Adri Adnan, DreamEdge was incorporated in March 2007 with only five employees, all engineers, it now employs over 150 people.
Since its inception, the cyber-business has acquired a broad portfolio, engaging in the oil and gas, rail, shipbuilding, health care and automotive industries, offering services ranging from modeling and analysis to computer assistance, engineering and manufacturing. (CAD / CAE / CAM) to product design / development across a wide spectrum of areas.
From an automotive perspective, the company says it has been involved in turnkey projects in new vehicle development, which includes design, prototype development and development systems for mass production.
In addition to the automotive sector, the Tier 1 stock company has been involved in rotational (monorail and MRT) development and shipbuilding / ship design, the latter with Boustead Heavy Industries.
In 2013, we reported on a prototype eight-passenger Zero Emission EV transport that the company was working on. Other concepts followed included a ZET Low Speed EV, a four-seventh all-electric vehicle and a ZET three-wheel drive.
In more recent times, the company has been focusing on news for the first time with activities of its TuneD division, which first featured box office Preve at the Kuala Lumpur International Motor Show in 2013. In May 2017, the suit premiered its first commercial range of aftermarket and exclusive bodywork. packages designed specifically for three Proton models, the Saga, Personal and Preve.
Despite its local roots, DreamEdge has a strong partnership with Japan, where it provides technical expertise to a number of customers. It has also previously been linked with Nissan.
According to a Report on Economic Transformation published in 2012, the company was reported to be in strategic partnership with Nissan and also with Tokyo R&D Japan, car development services and consulting companies, with which it undertakes motorsport R&D. Although it is not known whether the working relationship with Nissan is still effective, the one with Tokyo R&D is listed in its current corporate profile.
The company has several facilities located across the country – its R&D Digital Design Center is located at Cyberjaya's headquarters, while its Additional Manufacturing and Prototype Center is housed in AutoVille Cyberjaya. There is an Innovation and Technology Center located at the SIRIM locations in Bukit Jalil and Digital Engineering Design Center in Taiping. Additionally, it has an R&D office located at Shibuya in Tokyo.
At today's announcement of the appointment of DreamEdge as a driver for the new national car, it was revealed that tender talks with the government for the project began six months ago. The story is not complete without mention of two other names who have sought association with the project – Alam Perkasa and Elenvi.
Interestingly, from internal sources to us, we said that both companies, while publicly declaring their capabilities and willingness to undertake the project, have made no headway in approaching MITI. Two companies were apparently pre-selected by the government for the new national car. We know one now, but the identity of the other remains a mystery.