Tim Cook, CEO of Apple Inc., makes a selfie with a client and her iPhone as he visits the Apple Store in Chicago, Illinois, USA on March 27, 2018.
John Gress | Reuters
It's a bad time to buy an iPhone.
There are a few reasons to wait, but I want to be clear: this is not because Apple's current iPhones are bad. They are the best phones you can buy.
But Apple will almost always be showing off their new iPhones in September, so you have to wait a few weeks to get the most money for your mouth.
Apple's current flagship handsets are the XS and XS Max. The phones that take their place at the top of the Apple line will have the latest and greatest additions, according to them including new cameras. If you are planning to spend over $ 1,000 on a new phone, you are probably in the minority of buyers, so you should at least get the best phone you can for the price.
You should expect Apple's older iPhones to fall in price as well. Apple is currently selling five phones: the XS, XS Max, the new but lower price XR, and the older 7 and 8. It probably won't sell all, but the ones it continues to sell will be discounted.
Also, new iPhones typically introduce new hardware that can take advantage of new software features. iOS 13 is a great new iPhone update this fall, and while Apple has already revealed most of the changes, it may have some features that work best or only with new phones.
Face ID and Animoji, for example, only worked with the iPhone X when it launched in 2017. The same was true for the iPhone 7 Plus, which introduced Portrait Mode in 2016, and the iPhone 8, which introduced wireless charging a year later.
There is one wild card: President Trump's latest tariffs on Chinese imports are due by September 1, and could potentially increase the price of iPhones, as Apple will pay 10 percent to import them from China, where they are mostly manufactured. . That could mean a $ 1,000 iPhone will actually end up costing you $ 1,100 come September. However, analysts at J.P. Morgan expects Apple will eat up the tariff costs instead of delivering the higher price to consumers.
So the importance is this: Whether you want a completely new model or are satisfied with an older one, hold it until Apple resets.