New research published in the Consumer Newspaper suggests that the tobacco that reminds smokers that large society & others; disrupting the activity can find out sensations of self-consciousness, which also reduce smoking intentions. This approach was particularly effective in isolation & # 39; Smokers who have not seen smoking as identity-related or compatible with their own.
The study involved an online experiment with a panel of 156 adult adults, who were randomly assigned to see one of two tobacco packages that included the same mock ("it's like humans look at smokers") but portrayed different images. Specifically, packages presented black and white photos of the same individuals or showing neutral or non-discriminatory expressions.
"Tobacco abnormalization strategies, such as workshops and social settings, have used social pressure to prevent smoking. Our early research suggests that tobacco itself can be another tool to practice similar pressure, especially in those smokers already sensitive to smoking of stigma, "said co-author Dr. Jennifer Jeffrey of King's University College at Western University, in Canada.