The director of Xiaomi in India, Manu Kumar Jain, announced on Twitter that the company has opened more than 500 physical stores in 14 different countries in the country at the same time. The big party took place on October 29 and focused on areas where Internet commercial connectivity is not as reliable.
With this, the company entered the Guinness Book, the book of records, making the biggest inauguration of physical stores in the world. In addition to the record, the company, according to Manu Kumar Jain, seeks to experience that its brand is directly available to the client, wherever he is.
In these stores, customers can try the devices before buying and knowing these products closer. Until recently, Xiaomi has approached the mobile market with the same strategy that has been used in China: selling only online in "sales events".
The model failed solemnly in Brazil and forced the company to review its global expansion form. With experience, the company seems to be much better in India, where it is already leading to absolute cell phones here.
By the end of 2019, Xiaomi intends to have 5,000 stores in operation in the world, creating more than 15 thousand jobs
By the end of 2019, Xiaomi intends to have 5,000 stores in operation in the world, creating more than 15,000 direct jobs in these establishments.
It is also worth noting that other intelligent brands also follow a similar model in India to grow. OnePlus has launched several physical stores in the country to approach the buyers and present their brand, something Realme has also done there.
Had Xiaomi come to Brazil with the same strategy, to open up physical stores to prove its products in the capitals, would she be more successful and still be present in our country? Leave your opinion in the comments section.
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