Monday , June 21 2021

Africa, a land of cultivation and a life-size laboratory for Orange.

The French operator is realizing 5 billion euros in turnover in Africa and is examining new services.

Orange has turned Africa into the land of its occupation. The operator is in 20 countries, bringing 118 million customers to a turnover of 5 billion euros. The region has an annual growth of 5%, the highest in the group. "Africa represents 46 per cent of Orange's growth in the first nine months of the year," said Alion Nadia, CEO of Orange Africa Africa Middle East, although margins are lower than in mature economies with average revenue per subscriber (Arpu) Which fluctuates between 4 and 6 euros per month, but the growth potential remains significant, if only because of the constant growth in the population.

To increase its growth, Orange aims to expand its microcredit and insurance activities. The operator is waiting for the approval of the central banks involved in the launch

After acquiring four operators in 2016, Congo, Burkina Faso, Liberia and Sierra Leone, Orange suspended its growth policy and prioritized the integration of new properties. Except for Ethiopia, where the government is considering opening the capital of its only …

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